Recruiting new employees can be done in different ways for companies. While some companies use traditional job boards, others take the unconventional routeand offer, for example, a raffle for a car. These unusual incentives are designed to attract applicants' attention and win them over to the company. But how can you make a lasting impression and attract potential candidates without spending a lot of money? In this article, we present a few possibilities.
First, let's clarify the term recruiting campaign, which describes a temporary and coordinated action to make a company known as an attractive employer. It is important that the planned campaign reaches the target group and offers incentives without unnecessarily wasting time and money.
A recruiting campaign aims not only to attract applicants, but also to strengthen or realign the company 's image. This can be achieved through targeted job advertisements or the use of testimonials. Testimonials are trusted intermediaries whose opinion is recognized by the target group and who represent the company.
Another important aspect of recruiting campaigns is to bring the company into focus and align it with the campaign content. One example of this is the Hamburg transportation company, which placed its posters specifically at bus and subway stations to appeal to the target group.
To emphasize the collegial aspect of a company, employees can also be included in the campaigns. By depicting employees, potential applicants can better assess whether they would fit in with the company and the team.
In the "war of talents," poaching promising specialists is particularly coveted. Some companies are using humor and strategy to appeal to potential applicants. One example is an advertising agency that gave away a free pizza with a QR code for every order placed by another advertising agency. The QR code led to a landing page with information on how to recruit.
There are many creative campaigns that can help companies succeed in recruiting. Which creative strategy best suits your company can be found out through extensive research and analysis.
Sources:
6 Creative Recruiting Campaigns You Need to Know (wollmilchsau.de)
CreativeRecruiting Campaigns from the Advertising Industry (jobisjob.de) (jobisjob.de)
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